How To Write A Professional Personal Trainer Bio In 8 Steps
April 19th 2020. By Workout Depot.
Your personal trainer bio is your chance to connect with your audience. It helps create a relationship with your customers, providing insight into who you are, and your professional expertise. Your personal trainer bio is an important part of your online presence. Often customers won’t have anything else to base their opinion of you on, so it’s important that you send a clear message about who you are, what you offer, and why they should choose you.
In this guide, we breakdown 8 steps to create a professional personal trainer bio.
1. Identify Your Audience
Before starting to write a professional bio, it’s important to consider who’s going to be reading it. Your personal trainer bio should be tailored to your target audience, it’s important that potential clients / customers finish reading your bio with all their questions and reservations answered ( or at least to the point where are willing to reach out for further info).
In order to achieve this goal, you need to have a crystal clear picture of who your target audience is, and what are their needs. You can ask yourself the following questions to help home in on who that is:
- What your ideal client?
- What clients do you currently enjoy working with?
- What goals do you enjoy training people for?
- Do you lean towards training people from certain sports? (maybe ones that match your own personal interest)
- Do you prefer training those who are just starting their fitness journey, or experienced athletes?
Once you’ve got a solid picture of the clients/customers your looking to attract, your ready to start creating your personal trainer bio that will appeal and engage your target audience.
2. Bulid Trust & Credibility
The vast majority of people reading your bio will be those that are interested in one of your training packages /plans, but want to learn more about the person behind it. Typically looking to understand more about the coach behind the package/plan, address any outstanding questions or reservations, and feel confident in proceeding. Ultimately, this all boils down to one thing, have you gained the customers trust, and do they find you credible? This is the focus of a converting and engaging bio.
With this key question in mind, a common thread that should run throughout your bio is one of trust & credibility. Everything in your bio should be focused on building this trust and credibility. Anything else unrelated can be stripped out, a reader’s attention span is limited and there’s no time for fluff or irrelevant information. Your bio is the tool that connects you with your target audience and builds your credibility.
3. Showcase Qualifications & Experience
Qualifications should be a prominent feature in your professional bio. They provide clear evidence to your customers that you are trained and proficient in your chosen area and have taken the time & effort to develop your knowledge to a high degree. This is a fundamental component of building trust with your customers. In fact, we value qualifications so highly at Workout Depot, that sellers must provide evidence of their qualifications to sell with us. This way, customers browsing our marketplace can be totally reassured that the plans they’re seeing are trustworthy.
Qualifications can also help set you apart from competitors, particularly when targeting a specific niche, such as a sports specific training plan. Going above the typical qualifications a trainer would hold in this area shows customers that you’re passionate about the area, and more importantly, knowledgeable.
Experience builds on the proof provided by your qualifications. Individuals want to purchase training plans from people that are passionate about their field. There’s no better way to show that then to live and breathe what you’re selling. Having experience in the field also helps to relate to what clients are experiencing, be it setbacks, common goals, training methods. This experience is invaluable when connecting with your target audience and writing a quality workout plan for their needs and goals.
4. Highlight Areas of Expertise
Your bio is an opportunity to highlight your strengths and expertise. Individuals will be looking for a training plan / personal trainer that can meet their end goal or sporting needs. Rather than trying to be general about what services or plans you offer, try and be specific and descriptive. Otherwise you risk getting lost in a mass of other trainers that are offering similar services & plans. This section of your bio should resonate and appeal to your target audience and promote yourself as an authority in that niche.
5. Relate To Your Target Audience
Your bio is all why an individual should choose you. Sharing your personality & values with your target audience will help build a more personal connection. Which goes along way in making yourself more approachable. Considering including 1-2 of the points below in your bio, but remember less is more, include only the points that add real value to your target audience;Your bio is all why an individual should choose you. Sharing your personality & values with your target audience will help build a more personal connection. Which goes along way in making yourself more approachable. Considering including 1-2 of the points below in your bio, but remember less is more, include only the points that add real value to your target audience;
- Sharing your back story into how you got into the fitness industry.
- Any important life moments that have impacted your training career or fitness pursues.
- Any struggles you’ve had in past with your training & what you’ve taken from it.
- Previous events or milestones you’ve achieved.
- Current & future aspirations i.e. events you want to do, goals you want to achieve.
- Important facts you want customers to know about you.
- A photo of yourself, either as a professional headshot or undertaking a sporting activity.
6. Referance Testimonials & Reviews
Share any positive feedback you’ve received about your coaching or training plans! This might include awards or recognitions you’ve received. Including a small extract of any awards may prove beneficial if it fits within the flow of your bio. Recommendations or quotes from existing customers or clients are another great source of social proof to boost potential customers confidence in your ability. However, there isn’t space for full customer reviews in your bio, it needs to be brief and to the point. However, if you can work in an extract from a customer testimonial (a sentence max) then great. If not, be sure to link out to another page that details all your awards, accolades, and client testimonials.
7. End With A Strong Call To Action
Once at the end of you bio, display a clear call to action (what you want the person reading your bio to do next). Throughout your bio, you’ve given readers an insight into who you are as a coach and ultimately earned their trust and built your credibly. So now it’s time to capitalise on this and introduce your target audience to what your offering, and provide clear direction on how to access it. Your call to action maybe:Once at the end of you bio, we need to display a clear call to action (what you want the person reading your bio to do next). Throughout your bio, you’ve given readers an insight into who you are as a coach and ultimately earned their trust and built your credibly. So now it’s time to capitalise on this and introduce your target audience to what your offering, and provide clear direction on how to access it. Your call to action maybe:
- A link to your workout program
- Scheduling a call-back
- Downloading a free eBook
- Booking in for your class
- A link to website or listings
Once you’ve got a 1st draft (congratulations! It’s the hardest part) it’s time to review what you’ve written. Preferably let a little time pass so that you can come back fresh to critic & improve. When reviewing , it’s important to change perspectives, view your bio from the perspective of a customer that has just come across your bio. Once reading, keep the following questions in mind:
- Am I engaged from the 1st line?• Are they qualified to coach me?
- Would I form a good relationship with this coach? Would they understand my needs?
- Do they have any previous experience or successes stories?
- Would I be willing to pay for their plans / services?
- Do I trust this person? Are they credible?
If the answer to any of the above is ‘No’ (especially to the last one) it’s time to rework your bio and add in some further information and content to address the missing pieces. Finally, before showing your bio to the world, share it with a few trusted colleagues, clients or friends. Get their honest feedback and any recommended improvements. If nothing else, having someone else proofread your work can help weed out any annoying spelling & grammar mistakes. It sounds minor, but you need your best foot forward and even minor mistakes could cost you clients!
There’s no strict guide on how you should write your personal trainer bio, it’s about you and so should be unique! Written in a way that reflects your values and skillset. Here’s a few points we think help make an excellent bio;
- Put yourself in the readers shoes, what would you want to know?
- Write your bio in first person.
- Identify your niche & tailor your bio to that audience.
- Be honest and open. Share your story and let your passion speak for itself.
- Back your story up with qualifications and reviews.
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