10 Methods To Build Your Audience As A PT

July 13th 2020. By Workout Depot.

1. Offer A Helping Hand


If you’re spending a large part of your day on the gym floor, chances are you’re going to spot a few individuals that could use a helping hand. Simply being a friendly face can go a long way in making people feel welcome and build your reputation on the gym floor. Building good rapport with existing members of the gym is an important prerequisite in taking them on as clients. 

If you have a good relationship with a gym member & you think your suggestions would be appreciated/well-received, it’s worth polity suggesting some corrections in approach that could lead to a more optimal execution of the exercise. Taking the time to explain & demonstrate why the corrections will help is infinitely more valuable than just firing off a few pointers and walking away. Not only is it far more valuable to the individual in the long run, but you get to showcase your knowledge and experience to build credibility & your reputation. Keep going with this approach and it won’t be long before you’re known as a knowledgeable & credible trainer; just the kind of person potential clients would want to work with.

2. Bulid An Email List


Building an email list is a great way to showcase your knowledge and expertise to potential clients. It also enables you to capture individuals that lie outside of your gym that you may not typically interact with on a day to day basis. Building a large email list can take a lot of time, it is important to stay consistent in your emails, try to commit to a certain number of emails a week that is achievable with your existing commitments. Planning content & topics in advance can be a real advantage when trying to write consistently, allowing you to map out what a good spread of topics to talk about. As time goes on, your schedule/plan can help you keep track of the topics you’ve covered to ensure you keep providing your audience with interesting, new information & insight.

Using mailing platforms such as Mailchimp or Mailerlite can help reduce your admin workload, performing a lot of the admin tasks (audience management, click/open rates, opt-outs etc) automatically to save you time. Additionally, most mailing platforms give the ability to create a simple but effective sign-up webpage where potential clients can enter their name and email address to subscribe to your mail/newsletter. 

3. Sell Workout Plans


Selling workouts plans is a fantastic way to generate additional income alongside 1-1 training. Capturing an additional group of clienteles that may not want or afford to have 1-1 sessions but do want to access quality & trusted workout programming written by a trained fitness professional. Selling workout plans can provide you with an additional income source that’s more passive compared to 1-1or group training, where you’re selling a product, rather than a service. If you looking to get started, we’ve written a complete guide on how to sell workout plans online, as well as produced a free workout plan template.

4. Create A Facebook Group For Q&A


Creating a Facebook group allows you to establish an audience of potential clients. Even if the majority of your group’s members lie outside your immediate proximity for 1-1 training, it opens the door for potential remote training or purchasing one of your training plans. An effective strategy to building your groups membership is to host questions and answer forums. Whereby at the start of every week, you put a call out for questions that group members want answers to and answer those questions later in the week. If there’s a large number of questions asked, put some of your tops picks out for a vote, letting your audience decide what questions to answer first. Another strategy involves posing questions to the group (typically polls work best here) for group members to answer during the week, for you to follow up with a detailed answer a few days later. Both strategies give value to the group’s members which is essential for building a large group following, and allow you to showcase your knowledge and experience to potential clients.

5. Create A LinkedIn Profile


LinkedIn is a professional networking site that has gained a lot of popularity over recent years. Creating a profile on LinkedIn allows you to publicly display & promote your business, detailing your employment history, experience, qualifications, testimonials, biography, the list goes on! There’s a good chance that when a potential client googles your name to find out more about you, your LinkedIn profile will be displayed in the search results, allowing you to control the information and impression that you would want potential clients to read when considering your services.

You can take a step further with LinkedIn by following individuals of interest to you and joining relevant groups involving fitness and personal training. Becoming active in these group by providing insightful and accurate answers to questions posed in groups can help to build your visibility with the professional community.

6. Start A Podcast


A podcast lends itself to long-form dialogue on a topic or discussions with a guest(s), which is great for breaking down and explaining complex topics. If writing long articles isn’t for you, it’s worth exploring a podcast to deliver the similar content through a different medium (or even rework your longer-form articles into a podcast to help access a different user base). It’s worth investing in a decent cover image for your podcast to help it stand out & give a professional feel to those browsing through the podcast library. Your logo or an extension of your logo could work well here and maintain consistency with your other social channels. If you don’t have a logo/cover art, consider using a freelancer to produce a professional artwork for you. Sites like Upwork can help connect you with a freelancer for the job. Or hire locally if you can find a personal recommendation from someone you trust.

As your podcast grows, there is the potential for paid advertisers to feature on your podcast. Adding an additional revenue stream to your business. Just be sure to vet any advertiser you endorse on your podcast to make sure their products/ services align with your own.

7. Bulid Your Own Referral Program

Word & mouth is an incredibility powerful way of building personable credibility and your client base. A good word from a trust friend or colleague will make or break

By running a referral scheme, you further encourage existing clients to promote and refer you to others. To increase the effectiveness of your referral scheme, it should offer an incentive for both sides. An example of this would be to offer a free personal training session to any of your clients that successfully bring a friend/colleague on board with you, whilst also offering the new client their first session at half price. Structuring your referral scheme in this way will increase your chances of a successful referral, with both parties gaining an additional benefit.

8. Network At Local Events


Often free, small networking events can be a way to find and network with professionals that may prove beneficial to your business, even if it’s not the most ‘client-rich’ environment, it’s always worth trying your luck and taking the opportunity to hand out some business cards and make yourself known to the local community. Consider extending your referral scheme out to people that you engage well with, offering a free session to them if they referral you and successfully bring you a new client.

A local networking event is also a great way to meet induvial & business that offer services of use to your personal training business, such as accountants, local gym owners, logo designers & more.

9. Guest Post


Guest posting revolves around creating quality articles on a subject matter which are then approved and published on an existing blog or business resource page. Guest posting is a similar strategy to that discussed in Tip 5: LinkedIn, the key difference being guest posting can help reach a large audience if you are still in the process of establishing a base for your own blog/account. Posting on an existing platform allows you to take advantage of their existing reader base to promote your business and expertise. Typically every guest post will feature an author bio at the bottom of the article where you can advertise yourself and services or promote your own resources/blog. If you’re just starting, a good split between guest posting and creating articles for your own blog is around 30:70, with the weighing growing more towards your own blog as your following grows.

If you’re interested in guest posting, we feature articles from guest authors on our own blog ‘The WD Library’. Email [email protected] with your idea/blog post for consideration.

10. Wear Promotional Clothing


Wearing your own branded clothing adds a nice touch of professionalism when you are training clients / working on the gym floor. It’s also a highly effective way to getting your name out there when you’re out and about, you never know who you might bump into or see your branding. If you don’t already have a brand logo/typeface, it’s worth investing in a brand identity specialist to create one for you that will stand out & accurately depicts your style of personal training & services. This artwork can then be used to create a set of promotional t-shirts or jumpers. If your budget allows, consider also producing t-shirts for trusted friends & clients to boost your visibility and help spark conversations between your clients leading to more word & month referrals.

A local networking event is also a great way to meet induvial & business that offer services of use to your personal training business, such as accountants, local gym owners, logo designers & more.


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